Maarten Albarda

Maarten L. Albarda was an agency man for 14 years (JWT, Leo Burnett, McCann-Erickson) and a client for another 14 years (The Coca-Cola Company, Anheuser-Busch InBev). During his career he has lived and worked in five countries on three continents.

He founded his own consulting firm in 2013 to pursue entrepreneurial interests. His main business is to help Fortune 500 companies transform their approach to Integrated Marketing Communications from brand and campaign focused to “Always On” consumer centric focused ( He does this in collaboration with The World Federation of Advertisers (WFA), and partners such as Stanford University’s Graduate School of Business, Effective Brands and others.

Maarten blogs on and lives his live in full disclosure across all known and lesser known social media. Find links at